Cookie Policy
This Cookie Policy explains how REI Transfer, LLC ("we," "us," or "our") uses cookies and similar tracking technologies on www.reitransfer.com (the "Site"). It supplements our Privacy Policy. The Site is intended for users in the United States. Analytics and advertising cookies load when you visit the Site. You can opt out at any time using the controls in Section 6, and we automatically honor the Global Privacy Control signal if your browser sends it.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit, such as your preferences, identifiers, and how you got to the site. Similar technologies (sessionStorage, localStorage, web beacons, server-side tracking via Conversions APIs) serve comparable purposes.
2. Categories of Cookies We Use
We use the following categories:
- Strictly necessary: Required for the Site to function. Includes your opt-out preference and basic visitor identification used for security and abuse prevention.
- Functional / first-party analytics: Help us understand how visitors arrive and which marketing channels drive applications, set as first-party cookies on our domain.
- Marketing / advertising: Set by Meta, Google, and similar third-party platforms to enable retargeting, attribution, and conversion measurement. Loaded by default. You can opt out at any time (see Section 6).
3. First-Party Cookies (Set by REI Transfer)
These are set on the www.reitransfer.com domain. They cannot be read by other websites.
| Cookie name | Purpose | Category | Retention |
|---|---|---|---|
reit_vid | Unique pseudonymous visitor ID | Strictly necessary / Analytics | 365 days |
reit_first_touch | Timestamp of first visit to the Site | Analytics | 365 days |
reit_consent | Records whether you opted out of analytics and advertising cookies | Strictly necessary | 365 days |
reit_ip | Your public IP address (captured via api.ipify.org) | Analytics | 90 days |
reit_gclid | Google Ads click identifier | Marketing / Attribution | 90 days |
reit_fbclid | Meta (Facebook/Instagram) click identifier | Marketing / Attribution | 90 days |
reit_msclkid | Microsoft Ads click identifier | Marketing / Attribution | 90 days |
reit_ttclid | TikTok Ads click identifier | Marketing / Attribution | 90 days |
reit_li_fat_id | LinkedIn Ads click identifier | Marketing / Attribution | 90 days |
reit_gbraid / reit_wbraid | Google Ads enhanced conversion identifiers (web-to-app) | Marketing / Attribution | 90 days |
reit_epik | Pinterest Ads click identifier | Marketing / Attribution | 90 days |
reit_twclid | X (Twitter) Ads click identifier | Marketing / Attribution | 90 days |
reit_rdt_cid | Reddit Ads click identifier | Marketing / Attribution | 90 days |
reit_utm_source ... reit_utm_id | UTM campaign parameters from the URL | Marketing / Attribution | 90 days each |
We also use localStorage (a similar browser storage mechanism) to make the site easier to use across visits:
| Key | Purpose | Category | Retention |
|---|---|---|---|
reit_vsl_pos | Last position in the hero video (so you can resume where you left off) | Functional / UX | Until video is completed or you clear browser data |
reit_apply_draft | Saved draft of the apply form (so you don’t lose your input if you bounce) | Functional / UX | Until you successfully submit or clear browser data |
reit_blog_pos_<article-slug> | Reading position on each blog article (so we can offer to scroll you back) | Functional / UX | Until you finish the article or clear browser data |
reit_applied | Flag that you successfully submitted the apply form (used to personalize the /book page) | Functional | Session only |
We also use sessionStorage (cleared when you close the tab) to store your session ID (reit_sid), the URL you originally landed on (reit_landing), and your referring URL (reit_referrer).
4. Third-Party Cookies
Unless you opt out, the following third-party cookies and tracking technologies may be loaded when you visit the Site:
| Provider | Purpose | Typical cookies | Privacy info |
|---|---|---|---|
| Meta (Facebook Pixel) | Conversion tracking, ad retargeting, audience building, Conversions API event matching | _fbp, _fbc |
facebook.com/policy.php |
| Google Analytics 4 | Site analytics, behavior measurement, conversion attribution | _ga, _ga_*, _gid |
policies.google.com/privacy |
| Google Tag Manager | Container for managing other tags; does not itself set tracking cookies | n/a | policies.google.com/privacy |
| Google Ads (when running) | Conversion measurement, remarketing | _gcl_au, _gcl_aw |
policies.google.com/technologies/ads |
We may also enable additional advertising platforms over time (Microsoft Advertising, LinkedIn Insight, TikTok Pixel, Reddit Pixel). This policy will be updated to reflect any new third party we activate.
5. Server-Side Tracking (Conversions API)
In addition to browser cookies, we may transmit conversion events directly from our servers to Meta and Google through their respective Conversions APIs. This server-side tracking sends hashed identifiers (email, phone, click IDs) for the purpose of matching conversions to ad clicks. These events are sent when you submit a form or book a call, and are described in the Privacy Policy. To opt out of this sharing, email privacy@reitransfer.com with the subject line "Do Not Sell or Share My Information."
6. Your Privacy Choices: How to Opt Out
Opt out on this site
Analytics and advertising cookies (Meta Pixel, GA4, GTM) load by default. To turn them off on this site, use the button below. Your choice is stored in the reit_consent cookie for 365 days and takes effect from your next page view.
Opt out of analytics and advertising cookies Undo opt-out
Global Privacy Control
If your browser or a browser extension sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out and do not load analytics or advertising cookies.
Note: blocking cookies here only affects this site. To stop tracking across the web, also adjust your browser settings and the industry opt-out tools listed below.
Through your browser
Most browsers allow you to block or delete cookies. Be aware that blocking strictly necessary cookies may prevent the Site from functioning correctly.
Industry opt-out tools
You can opt out of behavioral advertising from many companies at once through these industry self-regulatory tools:
- Digital Advertising Alliance (DAA) — optout.aboutads.info
- European Interactive Digital Advertising Alliance — youronlinechoices.eu
- Network Advertising Initiative — optout.networkadvertising.org
7. Do Not Track
Some browsers transmit a "Do Not Track" signal. There is currently no industry standard for how websites should respond to this signal, so we do not read DNT signals at this time. We do honor Global Privacy Control signals and the opt-out controls in Section 6.
8. Changes to This Policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated through a notice on the Site.
9. Contact
For questions about cookies or to exercise any rights described in our Privacy Policy, contact:
- Email: privacy@reitransfer.com
- General contact: contact@reitransfer.com